Publishing Success with Digital First Publishing – Part 2

Arvinder Sharma September 11, 2019
In our first blog on the evolution of digital first publishing Publishing Success with Digital First Publishing, we discussed how the publishing industry led by decreased sales in education textbooks initially adopted a general digital first workflow.  This second blog will discuss how technology entrepreneurs facilitated the implementation and reach of the workflow.  Publishers have a number of entrepreneurial solutions to increase their effectiveness in the digital publishing environment. Several are listed below to demonstrate the depth and breadth of their offerings.  
  • Articulate Rise 360: Articulate’s subscription-based course development tool adapts is totally responsive, automatically adjusting its content to the screen size of each. The tool enables collaborative development and collaborative reviews, decreasing time to market while increasing content quality. Users of Rise 360 can use its templates and built-in processes to produce digital courses or create their own unique courses using module-type building blocks. After previewing, reviewing, and revising content, courses can be exported to the web, PDF, or an LMS (SCORM 1.2, SCORM 2004, AICC, or xAPI).
  • Evolve: Appitiere’s Evolve is subscription-based HTML5 authoring tool that is lauded for its easy design interface and its responsive flexibility. It gives users brand control as well as custom styles for different types of content. Evolve provides team collaboration, Live Preview, and its single asset library allows users to make quick revisions across a course. Course publishing choices include SCORM 1.2/2004, offline, and Web (
  • Adapt : In 2014, three European companies (Learning Pool, Sponge UK, and Kineo) rolled out Adapt, a free open-source elearning HTML5 authoring tool that supports the development of responsive courses. It is server-based with a scrolling-based metaphor composed of pages, articles, blocks, and components. Adapt is supported by documentation and its founding companies seek to establish a community-led structure to govern its use. It can be deployed on SCORM-compliant LMS’s.(
  • Inkling Habitat: In 2012, Inkling introduced Inkling Habitat, a free, collaborative digital publishing environment. Its goal is to support ebook publishers by making the publishing process scalable from creation through production and distribution. It is both cloud-based and cross-platform capable. When used with Inkling’s Content Discovery Platform (makes content discoverable by search engines), Inkling Habitat markets itself as an end-to-end solution for building, marketing, selling, and distributing digital products to multiple platforms and across third-party channels. It includes among its partnerships Pearson, Harper Collins, McGraw-Hill, Frommers, and 20 Million Minds Foundation.
  • Apple launched Apple iBooks Author in 2012 to support its iBooks and iTunes platforms. Using it, authors and publishers can design, layout, and create iBooks. Users can read the ebooks on iPad, iPhone, and Mac. The tool provides templates, page layouts, drag and drop interfaces for visuals, movies, all with automatic text flow. Users can import Adobe InDesign or EPUB files, fonts, audio. Voiceover technology and other features allow built-in accessibility. Published ebooks can be distributed over iBooks or iTunes U or offered for free distribution. Partnerships include Pearson, McGraw Hill, and Houghton Mifflin Harcourt, E.O. Wilson Biodiversity Foundation, and DK Publishing.
Adaptation rate
We won’t fully know the adaptation rate of authors and publishers to digital first publishing for a few years. And if the past is a predictor, by that time, a new disruption will have occurred. Through statistics provided by statista, we do know that in 2018 in the U.S., digital publishing revenue grew to almost $18B USD, with the average revenue per user close to $79 USD.Statista predicts the upward trend will continue through 2023.    Magic EdTech team is fully skilled and is ready to help stitch a digital first content journey for educational companies across a variety of standard and custom authoring tools. Our expertise lies in the below key differentiators:  
  1. Automation driven content ingestion – TO BRING DOWN THE COST
  2. Ready content engines and reusable widgets and frameworks – TO SIGNIFICANTLY IMPROVE TIME TO MARKET
  3. Machine learning based test driven approach – TO IMPROVE AND ENHANCE CONTENT QUALITY
  If you are looking for an end-to-end digital first publishing and distribution that can decrease costs, get you to market quickly, and protect your assets, reach out to Magic EdTech consultants and we’ll help you walk this disruptive path unscathed:  

Arvinder Sharma

Arvinder is a solution architect with more than 15 years of experience in building/designing processes and develop solutions by using wide range of cutting edge technologies for end to end digital publishing.