How Instructional Designers Create Learning Experiences(LX)

Prateeksha Dutt March 11, 2019
LX–learning experience–is a term coined by learning experience designer Connie Malamed, in 2015. A learning experience can occur in a school or university, or in any setting in which the learner has access to conversations, books, videos, or digital tools. Not all learning experiences are designed, but a good LX designer can ensure success by incorporating certain elements into the learning experience. Specifically
  • It should help the learner to achieve an important goal such as gaining needed information, building a skill, increasing confidence, or enhancing personal motivation.
  • It should have interactive components that allow the learner to explore and assess his or her new knowledge.
It should work backward from the desired learning outcome to be sure that the learner has all he or she needs to achieve their goal. Learning Experience Design (LX) is becoming the major focus of the modern educational marketplace. LX design requires a combination of several skill sets:  
  • Cognitive psychology
  • Interaction design
  • User experience design
  • Instructional design
  • Educational pedagogy
  • Neuroscience
  • Technical development
At Magic EdTech, instructional design professional expertise is one of our core service offerings. Our instructional designers design courses using proven experiential learning strategies and technologies to make educational products efficient, appealing, and effective.
LX Versus Traditional Educational Content Development
Digital LX designed by a professionals can be much more engaging and effective than traditional learning materials—but poorly designed LX can be experienced as a muddle of disconnected multimedia. That’s why, when choosing an LX design team, it’s important to select a group with right  skills and expertise.  
Traditional Educational Materials
Traditional educational materials start with the idea that education is a one-way  instructional material transmits information to the learner, or user. When the process of transmission is complete, the user is tested on his or her knowledge, usually through the use of multiple choice questions. Textbooks and lectures are the oldest forms of one-way transmission of information, but web-based textbooks, online tutorials, and r interactive content use the same approach as well. In general, these one-way digital tools present information in written and/or spoken form.  Interactivity is often limited to icons that allow the user to move on to the next screen, enlarge images, start videos, or take multiple choice quizzes to name a few.  
The LX Difference
Learning Experience Design starts with the idea that education is an interactive, non-linear, multisensory experience that supports reflection and creative thinking. LX also offers learners the ability to connect their learning to their personal lives, experience, and needs. Interactivity offered in a true  Learning experience includes
  • Opportunities for role play
  • Multiple opportunities for reflection
  • Sensory experiences based on an appropriate, engaging design
  • Appropriate interactive experiences that allow learners to practice what they learn
  • Flexible structure allowing learners to master material in various ways at their own pace
  • Multiple assessment formats that measure not only information retention but also true
How Magic EdTech LX Designers Work
Successful LX never sacrifice effectiveness for flashy design. Magic EdTech believes Instructional design is all about designing learning solutions that are highly immersive, learner-centric, and goal oriented. After analyzing the initial inputs and keeping in mind the target audience, Magic EdTech proposes the learning approach that focus on investigation and exploration rather than rote learning of concepts and facts. Based on this methodology, we design learning materials keeping the learner in the center of the problem. Our examples focus on building critical thinking and problem-solving.  
Phases of Development
Magic EdTech’s LX developers go through a four-phase process of development to ensure that products meet client specifications, learner needs, and technical requirements.    
Putting LX to Work Through Magic EdTech
LX design requires a team of experts with subject matter knowledge, technical know-how, and innovative design ideas to create products that facilitate in-depth, cost-effective learning. Learn more about Magic EdTech’s professional LX teams and its tools and techniques for ensuring an innovative, immersive educational experience for every learner.

Prateeksha Dutt

As a Lead Instructional Designer with Magic Edtech, Prateeksha is actively engaged in conceptualizing and designing various digital learning objects and immersive offerings.