Tips to engage Millennial learners

March 9, 2017
How Can Publishers Better Engage Millennials With Their Content?

This generation of learners has been the first to be born into a world shaped by technology. With that said, they’re also classified as individuals who are highly ambitious in nature and are habituated to working in online social environments. As much as labels such as these are often shunned, they do provide us with a group of people that are distinct in their approach to technology testtest.

A key element that millennials look for in educational experiences is whether they are rewarding and personally fulfilling. However, since they’re exposed to so much data and online social interactions, distractions can occur, which makes creating engaging content even more important. Here’s how to go about making content that will appeal to millennials and younger learners:

Focus on social networking

Social media has become a pervasive part of everyone’s life. Millennials in particular spend a huge chunk of their time chatting with friends, communicating with colleagues, and in some cases, even working via social sites. As content creators, when you factor in social networks, you’re not only offering an engaging eLearning experience, you’re also leveraging a social footprint into their course. A good way to start is to create a Google Group or a Facebook forum.

Use of microlearning in eLearning

Micro-learning, as you may have guessed, involves learning with smaller steps. Activities that are part of micro-learning generally feature exercises that are designed to offer a student small bites of information to ensure that each section is understood. Therefore, instead of teaching a student a vast subject in a single go, it is broken down into smaller, more manageable chunks to facilitate the learning procedure for the student. Ensure content is mobile-friendly

While smartphones have long since come to dominate the market, the content that is produced is often not suited to them. Millennials have come to expect the availability of content on all devices, at all times. For example, it is important for an eLearning resource to be mobile-friendly, apart from being browser-friendly on personal computers and laptops. While all age groups look to mobile content, it is the younger sections of society who demand it.

Consistent feedback is important

Millennials expect and value feedback. As a content creator, offering them regular feedback and criticism can benefit you in the long run and can even make students better learners. There is also an opportunity here to ask for student feedback as well, which can offer unique insights to bring suitable changes as per the needs of students.

Gamify the eLearning experience

Since millennials grew up with a gaming culture, it only makes sense for them to learn through a gamified strategy. The learning value of games has been made evident with flight and driving simulators such as Gran Turismo being used by professionals as practice. Offering rewards, points, or even something as simple as allowing them to track their progress can go a long way to facilitate the learning process in a much better style.

Magic Software looks to develop platforms and content that aid in this goal. We seek to revolutionize the way eLearning works by integrating new methods of instruction, which cater to the millennial learner. Moreover, our proprietary platform has gone further than most, especially in delivering eBooks and courseware. Recently, one of our partners launched a new generation science standard product (NGSS), which uses key concepts of gamification to deliver a more immersive educational experience. By offering video-based learning content, micro-learning, gamification, constant feedback and online collaboration, Magic Software is pushing the envelope in the eLearning sector.