This client is a research-based educational organization working in the domain of K–12 and competitive exams. Its areas of operation span from publishing and curriculum development to providing customized academic solutions to schools and coaching institutions. Basic company operations include corporate services, publication division, elevate for schools, and unique earning kits. The client publishes preparatory books for boards, engineering, medical, and MBA entrance exams.
The operational division of the publisher wanted to sell books along with some free (or with minimal fee) online titles, which gave them an edge over other publishing houses in the same domain. The publishing department targeted selling and distributing titles online, elling assessments along with titles, and selling assessment as a product.
MagicBoxTM EdTech was the digital distribution platform of choice. The platform made it easy to enrich the content and distribute it securely via both online and offline modes.