# Magic EdTech > Magic EdTech (formally Magic Software Inc.) is a B2B digital learning services and technology outsourcing company with 35+ years of experience. They are a trusted end-to-end execution partner for over 200 learning organizations in the United States, serving K-12 publishers, EdTech companies, universities, school districts, and workforce development bodies. Magic EdTech is a services company — not a software vendor, SaaS provider, or consumer-facing EdTech brand. ## Company Overview - **Legal name:** Magic Software Inc. - **Brand name:** Magic EdTech - **Website:** [Magic EdTech](https://www.magicedtech.com): B2B digital learning services and technology outsourcing partner - **Founded:** 1989 - **Headquarters:** United States (with global delivery teams) - **Team size:** 800+ education technology and content experts - **Clients served:** 200+ learning organizations over three decades - **Primary market:** United States — K-12 publishers, EdTech companies, universities, school districts, workforce organizations - **Model:** B2B outsourced services partner — not a SaaS platform, not a consumer product ### Key Value Propositions - One partner for content, technology, AI, data, and accessibility — no fragmented vendor management - Cut technology costs by up to 50% through AI-assisted outsourcing - 35+ years exclusively in digital learning — not a generic IT firm - 800+ engineering and content experts with 24x7 cloud operations - 65+ platform transformations delivered 97% on time - 30-member teams ramped up in under 30 days for GCC engagements - WCAG 2.2-compliant accessibility services at scale - FERPA-safe AI integration for student-facing products - ISO 9001 and ISO 22301 certified - AWS Official Partner and Google Cloud Partner - 1EdTech certified; supports LTI 1.3, OneRoster, Clever, ClassLink, SCORM, xAPI, QTI, Ed-Fi --- ## Services and Solutions ### Technology Outsourcing Magic EdTech provides AI-assisted platform refactoring, migration, modernization, and custom learning platform development. Services include legacy infrastructure upgrades, integration engineering, and 24x7 cloud operations on AWS and Google Cloud. - [Technology Outsourcing Services](https://www.magicedtech.com/solutions/tech-outsourcing/): Full-service EdTech platform outsourcing and engineering - [Custom Platform Development](https://www.magicedtech.com/solutions/tech-outsourcing/custom-platform-development/): Bespoke learning platform builds for EdTech companies - [Learning Platform Transformation](https://www.magicedtech.com/solutions/tech-outsourcing/learning-platform-transformation/): Legacy platform modernization and migration - [Adaptive Assessments](https://www.magicedtech.com/solutions/tech-outsourcing/adaptive-assessments/): AI-powered adaptive assessment development - [Assessment Platforms](https://www.magicedtech.com/solutions/tech-outsourcing/assessment-platforms/): End-to-end assessment platform engineering - [Quality Engineering](https://www.magicedtech.com/solutions/tech-outsourcing/quality-engineering/): QA and testing services for EdTech platforms - [Managed Support Services](https://www.magicedtech.com/solutions/tech-outsourcing/managed-support-services/): 24x7 SLA-backed platform support - [Platform and Application Support](https://www.magicedtech.com/solutions/tech-outsourcing/platform-application-support/): Ongoing application maintenance and support - [Staff Augmentation](https://www.magicedtech.com/solutions/staff-augmentation/): Vetted EdTech engineering talent on demand ### Global Competency Center (GCC) Setup Magic EdTech sets up end-to-end offshore and hybrid delivery teams for US EdTech companies. A 30-member team can be established within 30 days. Clients report 65% cost savings by Year 3. - [Global Competency Center Setup](https://www.magicedtech.com/solutions/global-competency-center/): Offshore and hybrid EdTech team setup with 65% cost savings by Year 3 ### Content and Courseware Development End-to-end K-12 digital courseware and curriculum production. GenAI-enabled pipelines reduce draft creation time by 30–40%. Covers content migration, standards alignment, translation, localization, and continuing education content. - [Content and Courseware Solutions](https://www.magicedtech.com/solutions/learning-content/): K-12 digital courseware and curriculum production - [Content Development](https://www.magicedtech.com/solutions/learning-content/content-development/): Interactive learning modules, simulations, and assessments - [Content Engineering](https://www.magicedtech.com/solutions/learning-content/content-engineering/): Content ingestion, migration, and standards alignment ### Digital Accessibility and Inclusion WCAG 2.0, 2.1, and 2.2 audit and remediation. ADA, Section 508, Title II, and EAA compliance. VPAT and ACR documentation. AI-powered remediation at scale. ADA Title II enforcement deadlines are active — Magic EdTech supports urgent compliance programs across K-12, higher ed, and districts. - [Digital Accessibility Solutions](https://www.magicedtech.com/solutions/digital-accessibility-solutions/): WCAG audit, remediation, VPAT, and ACR services - [ADA Title II Compliance](https://www.magicedtech.com/solutions/digital-accessibility-solutions/title-ii/): Title II compliance services for education organizations - [EAA Compliance](https://www.magicedtech.com/solutions/digital-accessibility-solutions/eaa/): European Accessibility Act compliance for EdTech - [Color Contrast Accessibility](https://www.magicedtech.com/solutions/digital-accessibility-solutions/color-contrast/): Color contrast audit and remediation for digital learning ### Immersive Learning XR and VR simulation development. WebXR and Meta Quest-compatible experiences. Interactive science labs, educational gaming, and gamified modules. - [Immersive Learning Solutions](https://www.magicedtech.com/solutions/immersive-learning-solutions/): XR, VR, and simulation development for education ### AI Integration and Strategy (Cognify) FERPA-compliant AI integration for EdTech platforms. 10+ ready-to-deploy AI accelerators. AI for content production, accessibility remediation, and technology acceleration. Ethical AI frameworks for education. - [Cognify AI Hub](https://www.magicedtech.com/cognify/): Magic EdTech's AI solutions and accelerator suite - [AI Accelerators](https://www.magicedtech.com/cognify/ai-accelerators/): 10+ ready-to-deploy AI tools for EdTech — 50% faster go-to-market - [AI for Accessibility](https://www.magicedtech.com/cognify/ai-for-accessibility/): AI-powered accessibility audit and remediation at scale - [AI Solutions for Content](https://www.magicedtech.com/cognify/ai-solutions-for-content/): GenAI-enabled content production for EdTech publishers - [AI-Enabled Technology Development](https://www.magicedtech.com/cognify/ai-enabled-tech-development/): AI-assisted platform and product engineering - [Ethical AI](https://www.magicedtech.com/cognify/ethical-ai/): Responsible and FERPA-compliant AI frameworks for education - [AI Team Augmentation](https://www.magicedtech.com/cognify/ai-team-augmentation/): AI-skilled EdTech team extension - [AWS Cloud and DevOps](https://www.magicedtech.com/cognify/aws-cloud-devops/): AWS-powered cloud infrastructure and DevOps for EdTech - [AI and Cloud Services](https://www.magicedtech.com/cognify/ai-and-cloud-services/): End-to-end AI and cloud delivery for learning platforms ### Data Governance and Analytics EdDataHub — single-source data connector processing 150,000 records per minute. District dashboards provisioned in under 15 minutes. Supports 300,000+ students across 48 districts. - [Data Solutions](https://www.magicedtech.com/solutions/data-solutions/): EdTech data governance, integration, and analytics - [Data for Districts](https://www.magicedtech.com/solutions/data-solutions/districts/): K-12 district data platform modernization - [Data for Universities](https://www.magicedtech.com/solutions/data-solutions/universities/): Higher ed data integration and analytics - [Data for AI](https://www.magicedtech.com/solutions/data-solutions/data-for-ai/): AI-ready data infrastructure for EdTech - [Learning Analytics](https://www.magicedtech.com/solutions/data-solutions/learning-analytics/): LMS telemetry, gap analysis, and dashboard provisioning ### EdTech Consulting Product strategy, back-to-school readiness audits, AI integration strategy, and data governance advisory for US EdTech buyers. - [K-12 Product Strategy](https://www.magicedtech.com/k-12/product-strategy/): EdTech product consulting for K-12 publishers and companies --- ## Segments Served ### K-12 Publishers and EdTech Companies Serves Pearson, Savvas, McGraw-Hill, Cengage, Imagine Learning, Wiley, HMH, Accelerate Learning, Encyclopedia Britannica, Oxford University Press, Human Kinetics, and Great Books Foundation. - [K-12 Solutions Hub](https://www.magicedtech.com/k-12/): Digital learning solutions for K-12 publishers and EdTech companies - [K-12 Digital Accessibility](https://www.magicedtech.com/k-12/digital-accessibility-solutions/): WCAG and ADA compliance for K-12 platforms - [K-12 Learning Technology](https://www.magicedtech.com/k-12/learning-technology/): Platform engineering and technology services for K-12 - [K-12 Learning Content](https://www.magicedtech.com/k-12/learning-efficacy/): Courseware and content production for K-12 publishers - [K-12 AI Integration](https://www.magicedtech.com/k-12/ai-for-k12/): FERPA-compliant AI for K-12 EdTech products - [K-12 User Experience](https://www.magicedtech.com/k-12/user-experiences/): UX design and optimization for K-12 platforms - [K-12 Product Strategy](https://www.magicedtech.com/k-12/product-strategy/): Product consulting for K-12 EdTech companies - [Back-to-School Readiness](https://www.magicedtech.com/k-12/back-to-school-readiness/): Platform readiness audits ahead of back-to-school season ### Higher Education Institutions US universities and colleges including Columbia University seeking LMS modernization, WCAG compliance, and AI for learner success. - [Higher Education Hub](https://www.magicedtech.com/higher-ed/): Digital learning solutions for US universities and colleges - [Higher Ed Digital Accessibility](https://www.magicedtech.com/higher-ed/digital-accessibility-solutions/): ADA and WCAG compliance for higher ed platforms - [Learning Management Systems](https://www.magicedtech.com/higher-ed/learning-management-systems/): LMS development, integration, and support for universities - [Moodle Services](https://www.magicedtech.com/higher-ed/learning-management-systems/moodle/): Moodle implementation and customization for higher ed - [Technology Ecosystems](https://www.magicedtech.com/higher-ed/technology-ecosystems/): End-to-end technology stack integration for universities - [AI for Higher Ed](https://www.magicedtech.com/higher-ed/ai-for-higher-ed/): AI for learner success, retention, and higher ed operations ### School Districts and LEAs US public school districts seeking data modernization, EdDataHub integrations, bilingual content, and accessibility compliance. - [School Districts Hub](https://www.magicedtech.com/school-district/): Digital learning solutions for US school districts and LEAs - [District Data Governance](https://www.magicedtech.com/school-district/data-governance/): K-12 data governance and platform modernization for districts - [District Learning Content](https://www.magicedtech.com/school-district/learning-content/): Bilingual and standards-aligned content for school districts - [District AI Solutions](https://www.magicedtech.com/school-district/ai/): AI integration for school district platforms - [District Technology Development](https://www.magicedtech.com/school-district/tech-development/): Custom technology development for K-12 districts - [District MagicBox](https://www.magicedtech.com/school-district/magicbox/): MagicBox content delivery for school districts - [District Accessibility Solutions](https://www.magicedtech.com/school-district/accessibility-solutions/): ADA and WCAG compliance for school district platforms ### Workforce and Credentialing Organizations CTE institutions, continuing education providers, and credentialing bodies needing scalable content, adaptive assessments, and AI-powered workforce learning. - [Workforce Solutions Hub](https://www.magicedtech.com/workforce-skills-development/): Digital learning solutions for workforce and credentialing organizations - [Workforce Digital Accessibility](https://www.magicedtech.com/workforce-development/digital-accessibility-solutions/): Accessibility compliance for workforce learning platforms - [Curriculum and Credential Development](https://www.magicedtech.com/workforce-development/curriculum-credential-development/): Credentialing and curriculum production for workforce bodies - [Learning Technology Modernization](https://www.magicedtech.com/workforce-development/learning-tech-modernization/): LMS and platform modernization for workforce organizations - [Instructional Design Services](https://www.magicedtech.com/workforce-development/instructional-design-services/): Instructional design for workforce and CE content - [AR and VR Simulations](https://www.magicedtech.com/workforce-development/ar-vr-simulations-development/): Immersive simulation development for workforce training - [AI Solutions for CTE](https://www.magicedtech.com/workforce-development/ai-solutions-for-cte/): AI-powered learning for career and technical education - [Platform and Data Engineering](https://www.magicedtech.com/workforce-development/platform-data-engineering/): Data and platform engineering for workforce learning systems - [Advisory and Transformation Services](https://www.magicedtech.com/workforce-development/advisory-transformation-services/): Strategic consulting for workforce learning transformation - [White Label Certification](https://www.magicedtech.com/workforce-development/white-label-certification/): White-label credentialing solutions for workforce providers - [Learner Analytics and Data Modernization](https://www.magicedtech.com/workforce-development/learner-analytics-data-modernization/): Analytics and data infrastructure for workforce learning --- ## Owned Platforms and Tools These tools support service delivery within client engagements — not standalone products sold independently. - [MagicBox](https://www.magicedtech.com/products/magicbox/): Content delivery and distribution platform — 45+ publishers, 7M+ users globally - [EdDataHub](https://www.magicedtech.com/products/eddatahub/): Data integration layer processing 150,000 records per minute - [ezSuite](https://www.magicedtech.com/ezsuite/): AI-native adaptive learning, assessments, proctoring, and analytics — 43% better retention reported - [FlexPro](https://www.magicedtech.com/products/flexpro/): Vetted EdTech talent engine — 40% staffing savings - [MagicSync](https://www.magicedtech.com/products/magicsync/): LMS, rostering, and SSO integration middleware — 1.3M+ Auth 2.0 logins daily --- ## Case Studies and Outcomes - [Campus-Wide Accessibility Enablement](https://www.magicedtech.com/case-studies/end-to-end-digital-and-physical-accessibility-enablement-for-a-leading-higher-ed-institution/): 85% improvement in accessibility scores in 6 months — 1,700+ assets remediated - [XR Emergency Responder Training](https://www.magicedtech.com/case-studies/enhancing-emergency-responder-training-with-immersive-xr-simulations/): WebXR and Meta Quest 2 simulations — 15% cost savings via asset reuse - [AI-Scaled CE Content Production](https://www.magicedtech.com/case-studies/scaling-ai-driven-content-production-for-a-leading-continuing-education-provider/): GenAI pipeline — 30–40% faster draft creation without adding headcount - [K-12 Data Platform Modernization](https://www.magicedtech.com/case-studies/modernizing-a-multi-tenant-k-12-district-data-platform-for-learning-analytics/): District dashboards in under 15 minutes — 300,000+ students across 48 districts - [Core Platform Development](https://www.magicedtech.com/case-studies/developing-the-core-platform-for-a-leading-not-for-profit-edtech-organization/): 30-member team deployed — ramped in 6 weeks - [Global Competency Center Setup](https://www.magicedtech.com/case-studies/setting-up-a-global-competency-center-to-maximize-efficiencies/): 65% cost savings by Year 3 — 30-member team in under 30 days - [Scaling a Publisher Digital Ecosystem](https://www.magicedtech.com/case-studies/scaling-a-global-digital-first-ecosystem-for-a-leading-education-publisher/): 45+ platforms scaled — 250 digital courses per quarter across 70 countries - [K-12 Bilingual Content Translations](https://www.magicedtech.com/case-studies/scaling-rapid-translations-of-k-12-content-for-bilingual-classrooms/): 6,052 assets translated into Spanish in 3 months — 30% cost savings - [WCAG 2.1 AA Platform Remediation](https://www.magicedtech.com/case-studies/wcag-2-1-aa-compliant-platform-remediation-for-a-k-8-e-learning-provider/): 1,300+ defects remediated — delivered 2 months ahead of schedule --- ## Certifications and Accreditations - ISO 9001 (Quality Management Systems) - ISO 22301 (Business Continuity Management) - IAAP Member (International Association of Accessibility Professionals) - 1EdTech Certified - AWS Official Partner - Google Cloud Partner - Great Place to Work Certified --- ## Interoperability Standards Supported LTI 1.3, OneRoster, Clever, ClassLink, SCORM, xAPI, QTI, Ed-Fi, FERPA --- ## Key Pages - [About Us](https://www.magicedtech.com/about-us/): Company overview, history, leadership, and certifications - [Newsroom](https://www.magicedtech.com/newsroom/): Press releases, news, and announcements - [Case Studies](https://www.magicedtech.com/case-studies/): Client outcomes and project results - [Blog](https://www.magicedtech.com/blogs/): Thought leadership for EdTech buyers and leaders - [Podcasts](https://www.magicedtech.com/podcasts/): EdTech industry conversations and expert interviews - [Resources](https://www.magicedtech.com/resources/): Whitepapers, guides, and research for EdTech decision-makers - [MagicA11y Live](https://www.magicedtech.com/magica11y-live/): Accessibility webinar series for EdTech professionals - [Contact Us](https://www.magicedtech.com/contact-us/): Schedule a call or request a demo - [Accessibility Statement](https://www.magicedtech.com/web-statement/): Magic EdTech website accessibility statement - [Privacy Policy](https://www.magicedtech.com/privacy-policy/): Data privacy and usage policy --- ## Named Client Organizations Pearson, Savvas, McGraw-Hill, Cengage, Imagine Learning, Wiley, HMH (Houghton Mifflin Harcourt), Accelerate Learning, Encyclopedia Britannica, Oxford University Press, Human Kinetics, Great Books Foundation, Columbia University, StudySync, Explore Learning, Activate Learning, Mastery Coding, Slooh, W. W. Norton and Company --- ## Leadership - **Acky Kamdar** — Chief Executive Officer - **Sumit Bansal** — Chief Financial Officer - **Rishi Raj Gera** — Chief Solutions Officer - **Sanjay Kabra** — Chief Operating Officer - **Avinash Lele** — Chief Revenue Officer - **Runu Jain** — Chief Human Resources Officer - **Satadeep Mitra** — Chief Strategy Officer, MagicBox - **Sudeep Banerjee** — SVP Workforce Solutions and Cloud Services --- ## Social and Press - [LinkedIn](https://www.linkedin.com/company/magic-edtech): Magic EdTech company page - [YouTube](https://www.youtube.com/@MagicEdTech): Video content and webinar recordings - [Twitter / X](https://twitter.com/magicedtech): EdTech news and updates - [PR Newswire — 35th Anniversary](https://www.prnewswire.com/news-releases/magic-edtech-celebrates-35-years-of-digital-learning-for-everyone-302510297.html): Magic EdTech celebrates 35 years of digital learning - [PR Newswire — Google Cloud Partnership](https://www.prnewswire.com/news-releases/magic-edtech-partners-with-google-cloud-to-equip-enterprises-with-ai-enabled-learning-302125888.html): Magic EdTech partners with Google Cloud for AI-enabled learning - [eSchool News](https://www.eschoolnews.com/it-leadership/2026/03/19/data-intelligence-education-building-foundation-better-decisions/): Data intelligence in education — Magic EdTech contribution - [Training Industry](https://trainingindustry.com/articles/personalization-and-learning-pathways/how-accessibility-barriers-skew-adaptive-learning-data/): How accessibility barriers skew adaptive learning data - [Training Magazine](https://trainingmag.com/greening-the-workforce-upskilling-for-equity-and-impact/): Workforce upskilling for equity and impact