The Idea

Magic EdTech helps its clients build digital learning products that are accessible, affordable, scalable, and measurable. Magic brings its expertise in technology, content, and platforms to design, build, test, and deliver the world’s premier digital learning products.

Magic's Story

Magic began its journey in 1990 with the simple idea of leveraging digital technology to bring learning to life. In 1990, digital meant K–12 textbooks and content on a videocassette tape and delivering content on a CD-ROM. Over the years, Magic has reimagined content to utilize different digital technologies and create an immersive learning experience that makes learning accessible and affordable to everyone. Magic has served over 60 global education publishing and edtech companies and has a long-standing relationship with leading publishers like Pearson, HMH, and McGraw-Hill Education.
Magic blends technology and content to deliver dynamic, leading-edge digital learning products. MagicBoxTM is an industry-leading, cloud-based digital learning platform that is used by over 1.8 million students globally. Magic is known in the industry as a go-to company for the accessibility and mobility needs of those in the education business. Magic’s platform and content teams partner with clients to build the latest industry solutions for digital assessments and successful learning outcomes. Digital integration is on the rise in every segment of education Magic sees itself as a leader in providing technology, content services, and digital platforms that make learning accessible, affordable, and measurable. Less



Our Subject/Content Competencies


  • Science
  • Math
  • English
  • Social Studies

Higher Ed

  • STEM
  • Economics
  • Business Management
  • Computer Studies
  • Marketing


  • Tech Ed
  • Nursing
  • Physical Therapy

Our Technology and Content Domain Expertise

Standard Compliance Edupub, ePub3, COPPA, FERPA
Interoperability Standards LTI, QTI, Common Cartridge
Digital Credentials Open Badges, CLR, CASE
Analytics OneRoster, Caliper, CPS, LIS
Google Analytics, TinCan
Accessibility WCAG 2.1, Sec 508
Support for content type ePub3, HTML, XML, Video, Audio, Animation
Assessment, Course, Interactivities
Authoring Tools Inkling, Chaucer, mAuthor (Magic’s IP)
Identity Management SSO, SAML, ADFS, Oauth 2.0, Shibbleth, LDAP,
Content migration Flash to HMTL, pdf to epub3, XML to epub3
Design consideration UDL, Data Privacy, Content Piracy,

Magic uses existing IP for building robust platforms to improve success and time to market

Learning Platforms
Systems Landscape
Content Distribution Authoring platform Online Public Library
Analytics Platform eCommerce Marketplace Program Management for
Assessment platform Student Information Learning Institute
Assistive Mobile App fonon-verbal learner Learning Management
Magic’s IP and Reusable
Content management Notification framework Collaboration
Assessments Engine Analytics Engine Chat Bot
Digital Rights Management Licensing Management eReader
District & School Market place

Our Technology Landscape

Magic is helping its customer in utilizing new age technology in delivering the learning platforms

Cloud Platform
Language & Platform
Web Server Framework
Web Client Framework
Big Data & Analytics
Device Apps

The Team

Magic has expertise in several industry-leading technologies as shown below.

Magic Team Mix

Depicts the percentage of split In Accessibility, Mobility, Immersive, Assessment, Learning Analytics and Platforms with maximum percentage in Immersive section.
Depicts Split between Content, Technology and helpdesk with maximum expertise mentioned in the content.