1. About this Cookie Policy
Magic EdTech (“Magic EdTech,” “we,” “us,” or “our”) uses cookies and similar technologies on the Magic EdTech corporate website at www.magicedtech.com (the “Website”). This Cookie Policy explains what these technologies are, why we use them, who may set them, how long they may remain on your device, and the choices available to you.
This Cookie Policy applies only to the website. It does not automatically apply to customer websites, learner-facing platforms, or Magic EdTech products and services that provide a separate cookie or privacy notice.
This policy should be read with our Privacy Policy, which explains how we handle personal information more broadly.
2. What are cookies and similar technologies?
A cookie is a small text file that a website stores on your browser or device. Cookies allow a website to remember information about a visit, such as a privacy choice or language preference, and can help the website work more efficiently.
We may also use technologies that work in a similar way, including pixels, web beacons, tags, scripts, local storage, session storage, and device or browser identifiers. In this policy, we refer to all of these technologies as “cookies” unless the context requires otherwise.
Depending on the technology and purpose, cookies may collect or generate information such as a cookie identifier, IP address, browser and device information, referring page, pages viewed, links selected, approximate location derived from an IP address, timestamps, and consent choices. Some of this information may be personal information under applicable law.
3. How do we use cookies?
We use cookies for the following purposes:
- to operate, secure, and maintain the Website;
- to remember cookie choices and other settings;
- to understand how visitors find and use the Website;
- to identify errors, test changes, and improve performance and content;
- to support forms, embedded media, social features, and customer support tools;
- to measure marketing campaigns and understand whether visitors respond to them; and
- with consent, to support audience measurement, retargeting, and more relevant advertising on third-party platforms.
4. Categories of cookies we use
| Category | Purpose | Typical examples | Default setting |
| Necessary | Enables core website operation, security, and consent management. | Bot protection, form security, fraud prevention, and recording cookie choices. | Always active |
| Functional | Supports optional features and remembers choices. | Embedded content, visitor preferences, content features, and session consistency. | Off until selected |
| Analytics | Helps us understand how visitors use the Website. | Visitor and session counts, page views, traffic sources, and navigation patterns. | Off until selected |
| Performance | Helps us monitor and improve website and content performance. | Browser capability checks, content-view measurement, and engagement analysis. | Off until selected |
| Advertisement | Measures campaigns and supports relevant marketing. | Conversion tracking, audience measurement, retargeting, and ad relevance. | Off until selected |
5. Necessary cookies
Necessary cookies are required to provide the Website and features you request. They may be used to protect the Website, prevent spam and abuse, deliver forms, maintain essential sessions, and remember your privacy choices. Because these cookies are required for the Website to work securely, they are not controlled by the optional-cookie toggles. You may be able to block them in your browser, but parts of the Website may then stop working correctly.
6. Functional cookies
Functional cookies support optional features and a more consistent experience. For example, they may help maintain session consistency, remember a preference, support page-view features, or allow an embedded video or other third-party feature to load. If you reject these cookies, some optional features may be unavailable or may need to be configured again on a later visit.
7. Analytics cookies
Analytics cookies help us understand how visitors use the Website, including which pages are visited, how visitors move between pages, and which traffic sources lead to the Website. We use this information to improve content, navigation, and campaign measurement. Analytics technologies may use unique identifiers and should not automatically be treated as anonymous.
8. Performance cookies
Performance cookies help us monitor how the Website and its content perform. They may test browser capabilities, support content-view measurement, identify technical issues, and help us understand website or company-level engagement so we can improve reliability and relevance.
9. Advertisement cookies
Advertisement cookies help us measure Magic EdTech marketing and, where enabled, create or reach audiences on third-party advertising platforms. These cookies may record that you visited the Website or interacted with a campaign. A third-party provider may combine this information with information it already holds, subject to its own privacy notice and the choices available through our preference centre and that provider.
The Website is not intended to display third-party advertising as a publishing service. This category primarily covers campaign measurement, retargeting, and promotion of Magic EdTech services on other platforms.
10. Session and persistent cookies
Session cookies: These are temporary and normally expire when you close your browser or end the session.
Persistent cookies: These remain on your device until their stated expiry date or until you delete them. Their duration depends on the purpose and provider. The live Cookie Settings panel should state the applicable duration for each persistent cookie.
11. First-party and third-party cookies
First-party cookies: These are set from the Website domain and are generally controlled by Magic EdTech or a service provider acting for us.
Third-party cookies: These are set or accessed by another organization whose technology is included on the Website, such as an analytics, advertising, video, social-media, forms, or support provider. Third parties may process information under their own privacy notices and may offer additional controls.
We are responsible for selecting and configuring third-party technologies placed on the Website. The current providers, purposes, cookie or storage identifiers, and durations must be listed in the live Cookie Settings panel or a validated cookie table linked from this policy.
12. Cookies in use
The tables below identify the cookies and similar technologies currently reported for the Website. A name containing an asterisk (*) represents a pattern whose final characters may vary by property or configuration. Providers may change their technologies from time to time, so the live Cookie Settings panel should be kept aligned with this inventory and should display the applicable domain and duration for each item.
Necessary cookies
| Cookie or pattern | Provider | Purpose |
| rc::a | Google reCAPTCHA | Identifies bots and helps protect the Website against malicious spam attacks. |
| rc::c | Google reCAPTCHA | Identifies bots and helps protect the Website against malicious spam attacks. |
| cookieyes-* | CookieYes | Stores and manages cookie-consent choices. The asterisk represents CookieYes cookie names that may vary by configuration. |
Functional cookies
| Cookie or pattern | Provider | Purpose |
| __cf_bm | Cloudflare | Supports Cloudflare Bot Management. |
| _cfuvid | Cloudflare | Helps maintain session consistency across visits and supports a consistent user experience. |
| li_gc | Stores a visitor’s consent regarding the use of cookies for non-essential purposes. | |
| lidc | Supports data-centre selection and service delivery. | |
| pvc_visits[0] | Posts View Counter | Helps maintain accurate page-view counts. |
| VISITOR_INFO1_LIVE | YouTube | Measures bandwidth to determine which YouTube player interface is provided. |
Analytics cookies
| Cookie or pattern | Provider | Purpose |
| _ga_* | Google Analytics | Stores and counts page views. The asterisk represents a property-specific identifier. |
| _ga | Google Analytics | Calculates visitor, session, and campaign data and helps produce website-usage reports using a randomly generated identifier. |
| YSC | YouTube | Tracks views of embedded YouTube videos. |
| _clck | Microsoft Clarity | Retains the browser’s Clarity user identifier and settings so activity across later visits can be associated with the same identifier. |
| _clsk | Microsoft Clarity | Stores and combines a visitor’s page views into a single session recording. |
| SM | Microsoft Clarity | Supports synchronization of the MUID identifier across Microsoft domains. |
| MR | Microsoft/Bing | Collects information used for analytics and supports refresh of the Microsoft user identifier. |
Performance cookies
| Cookie or pattern | Provider | Purpose |
| wpEmojiSettingsSupports | WordPress | Checks whether the visitor’s browser can display emojis correctly. |
| SRM_B | Microsoft Advertising | Assigns a unique identifier to a visitor for service and performance measurement. |
| _fuid | Factors.ai | Assigns a unique visitor identifier and supports analysis of website use and company-level engagement across sessions. |
Advertisement cookies
| Cookie or pattern | Provider | Purpose |
| _gcl_au | Google Tag Manager / Google Ads | Measures advertising effectiveness and supports conversion experiments. |
| bcookie | Recognises a browser identifier in connection with LinkedIn services, share buttons, and advertising tags. | |
| _fbp | Meta / Facebook | Stores and tracks interactions for advertising measurement and related marketing purposes. |
| VISITOR_PRIVACY_METADATA | YouTube | Stores the visitor’s cookie-consent state for the current domain. |
| __Secure-YNID | YouTube / Google | Supports security and fraud prevention, including during sign-in and use of YouTube services. |
| __Secure-ROLLOUT_TOKEN | YouTube / Google | Supports staged feature rollouts and experiments so a consistent experience can be maintained during a test. |
| __Secure-YEC | YouTube / Google | Helps detect spam, fraud, and abuse and prevent invalid advertising interactions. |
| test_cookie | DoubleClick / Google | Checks whether the visitor’s browser supports cookies. |
| MUID | Microsoft/Bing | Recognises unique web browsers for advertising, site analytics, and related operational purposes. |
| ANONCHK | Microsoft/Bing | Stores session information and supports verification, reporting, and personalisation of advertising interactions. |
| ZoomInfo | ZoomInfo | Supports B2B visitor identification, lead tracking, and advertising or marketing measurement. |
13. Your choices and consent
When you first visit the Website, the cookie banner gives you the following choices:
- Accept All, which enables all optional categories;
- Accept Only What Is Necessary, which keeps only Necessary cookies active; or
- Manage Cookie Preferences, which lets you choose optional categories separately.
Optional cookies should remain disabled until you make an affirmative choice, unless a specific law permits a different approach and Magic has documented that basis. Closing the banner, scrolling, or continuing to browse is not treated as consent.
You can change or withdraw your consent at any time by selecting Cookie Settings in the Website footer. The change will apply to future use on that browser and device. Some existing cookies may need to be deleted, and some third-party providers may also offer their own opt-out controls.
Your choice is usually stored for the browser and device you used. You may need to choose again if you use another browser or device, delete cookies, use a private-browsing mode, or if we materially change the technologies or purposes covered by your earlier choice.
14. Privacy rights in different locations
Privacy and electronic-communications laws differ by location. We aim to provide a clear global choice through the Website banner and preference center. Depending on where you live, the use of advertising technologies may also be described in law as targeted advertising, sharing, or selling personal information, even when no money changes hands.
You can opt out of optional advertisement technologies by selecting Accept Only What Is Necessary or turning off Advertisement cookies in Cookie Settings. Where applicable law requires us to recognize a valid browser-based opt-out preference signal, the Website should be configured to process that signal.
15. Browser and device controls
Most browsers allow you to view, block, or delete cookies. Blocking all cookies may affect core website functions, and deleting cookies may remove saved preferences. Browser instructions change, so use the current help page for your browser:
- Google Chrome Help
- Mozilla Firefox Support
- Microsoft Edge Support
- Apple Safari User Guide
- All About Cookies
16. Children
The Website is intended for business and professional audiences, including organizations that provide education services. It is not directed to children. We do not intend to use the Website to profile children for advertising or knowingly collect children’s personal information through optional cookies.
Children may nevertheless access a public website. If you believe a child has provided personal information through the Website in a way that requires parental or guardian authorization, contact us so we can review the matter and take appropriate action. Separate notices may apply to learner-facing products or customer deployments outside the scope of this policy.
17. Changes to this Cookie Policy
We may update this Cookie Policy when the Website, our providers, our purposes, or applicable requirements change. We will post the revised version on this page and update the “Last updated” date. If a change materially affects a choice you previously made, we will request a new choice where required.
18. Contact us
Questions or comments about this Cookie Policy or our use of cookies can be sent to:
| Organization | Magic EdTech |
| Attention | Data Protection Officer |
| mail@magicedtech.com | |
| General enquiries | marketing@magicedtech.com |
| Postal address | Paramount Building, 1501 Broadway, 28th Floor, New York, NY 10036, USA |