Cracking the Engagement Code in EdTech | Magic EdTech
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Episode 74

Cracking the Engagement Code in EdTech

Brief description of the episode

What turns “edutainment” into real learning that lasts?

Clarence Tan, co-founder of Boddle Learning, shares how thoughtful game design can keep students engaged without losing instructional focus. He unpacks strategies to reduce cognitive load, signals districts should track to judge impact, and the AI guardrails that keep student data safe. The conversation also explores what makes rollouts smoother and adoption stick, with lessons any K-12 product team can apply.

Key Takeaways:

    • Build a shared game world with a persistent character so progress and motivation carry over between activities.
    • Support multiple player types and ages: younger learners value variety and quick wins, older learners often seek depth, social play, and building.
    • Offer different motivators, including cosmetics, collaboration, and battle modes, so personal preferences are covered.
    • Treat leaderboards as a double‑edged tool that can energize top performers yet discourage others; design supports for the mid‑pack.
    • Keep the first‑time experience linear with minimal reading so learners reach the core play‑learn loop fast.

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