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Case Study

Enhancing Authoring Tools for Efficiency and Adaptability

Key Result Highlights

  • Tool adoption surged to 40% within two weeks of its final release and escalated to 75% within two months.
  • The improved workflow resulted in an 89% reduction in the time required to produce a title.
  • The success of the tool prompted other groups within the organization to customize and leverage it for their own purposes.

The Client

The client is a leading educational publisher catering to various global and domestic entities.

The Challenge

The challenge was twofold: firstly, their existing authoring tool failed to meet expectations, leading to reliance on third-party tools for content creation. Secondly, the client wanted to develop a next-generation authoring platform that could enhance publishing speed and reduce costs while ensuring ease of adoption for their staff.

Critical Success Parameters

    • The tool needs to have an easy and intuitive interface to facilitate rapid adoption by internal teams.
    • Ensure consistent performance while accommodating thousands of users working on the tool simultaneously.
    • The upstream QA teams must collaborate closely with the development teams to guarantee high-quality releases to the business teams.

Our Approach

    • Magic formed a robust core team comprising of developers, user experience specialists, and performance testers that collaborated closely with the client team.
    • Regularly tested every release for publishing performance improvement and stability during concurrent usage.
    • Involved the user groups (Authors, Editors, Production teams) at every stage of the development process to ensure that the end user perspective was ingrained in the development.

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