Content and Courseware Development | Magic EdTech
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Improve Learning Experiences with Effective Content

Magic supports edtech teams with a coordinated delivery model across learning design, editorial, accessibility, and content engineering, with engagement options that fit focused projects, production sprints, and ongoing content operations.

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  • 200+

    Learning organizations served

  • 100%

    Standards alignment

  • 35+

    Years in education

Content & Courseware Solutions

MacGraw Hill
Cengage Group

Need content operations that support better learning outcomes?

We help teams address the production constraints, legacy workflows, and delivery demands that slow content programs down.

Case Studies

1/6

Large-Scale Content Migration for a Global Publisher

Faced with a high-volume migration across digital resources, eTextbooks, and assessments, Magic helped move content faster while protecting publishing continuity.

  • 40K resources migrated in 3 months
  • 500K assessments created in 11 months

Courseware Redesign and Automation

For a leading alternative credit provider, Magic refreshed courseware, improved accessibility, and streamlined production across delivery environments.

  • 30+ courses refreshed
  • Automation across LMS, Articulate, etc

Scaling Course Redevelopment for an Online University

Magic supported course redevelopment with the right mix of copyediting, course-building, and instructional-design expertise.

  • 42 courses copyedited in 3 months
  • 21 courses built in 2 months

Developing Online Curriculum for Workforce Readiness

See how Magic built an engaging curriculum that aligned with multiple certification standards and prepared learners for entry-level careers.

  • 150 learning hours developed
  • 7 new animations created

Why Learning Teams Bring in Magic

The value Magic EdTech delivers is not just added capacity, but a more coordinated way to develop and modernize content at scale.

Learning design, editorial, accessibility, and content engineering sit in one delivery model, which reduces handoff friction and helps protect quality from concept through release.

Instead of reinventing each update, conversion, or migration cycle, teams get a steadier production model that improves continuity across publishing work.

The work is designed around existing formats, tools, teams, and release realities, so modernization remains connected throughout the transformation.

Magic can add support for priority programs, time-bound initiatives, or sustained content operations without forcing permanent hiring decisions.

Accessibility and standards alignment are addressed as part of the delivery model, helping teams reduce late-stage fixes and keep content ready across formats, platforms, and publishing cycles.

Segments We Serve

We support learning organizations that need to improve content quality, manage production complexity, and keep delivery moving across teams, formats, and timelines.

K-12

Refresh curriculum, migrate assets, and keep courseware ready for adoption cycles and release demands.

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Higher Ed

Modernize learning content and expand course production capacity without losing academic quality.

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Workforce Learning

Build and update job-relevant content for faster launches, evolving pathways, and ongoing program change.

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School Districts

Create inclusive, standards-aligned learning content tailored to district goals, student needs, and classroom realities.

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Louise Galpine

"We had an opportunity to make significant investments in our technology. That required engineering talent beyond our capacity. Recognizing that the projects spanned different aspects of our business, it was important that we engage with a firm that had significant Education Technology expertise. Magic offered a mix of domain and technical expertise to meet our needs that has helped us on several projects ."

Planning a refresh, migration, or production ramp-up?

We can provide the delivery model and execution support needed to move work forward with confidence.

FAQs

Yes. Magic can support new courseware development, content redesign, modernization, refresh cycles, migration work, and scaled production support. The mix depends on whether the need is a new build, backlog reduction, or operational continuity across existing assets.

Yes. Delivery can be structured around your current authoring environments, review cycles, publishing workflows, and internal stakeholders. The goal is to improve execution inside real operating conditions, not force a disconnected process that your team then has to work around.

Yes. That is the point of bringing these capabilities together. One side addresses the learning experience itself. The other handles the structure, transformation, and operational discipline needed to scale content cleanly across formats, teams, and release cycles.

These are built into the work rather than treated as a final check after production is done. That matters most when teams are managing large content volumes across multiple contributors, workflows, and delivery formats, where late fixes tend to create cost and delay.

Yes. Engagements can begin with a focused initiative and then extend into recurring production support or managed content operations. That gives teams a way to solve an immediate problem first and then decide how much longer-term support they need.

Usually, that includes content, curriculum, learning design, editorial, digital publishing, product, and accessibility stakeholders, depending on scope. In some engagements, faculty, SMEs, and internal product teams are also part of the delivery and review model.