EdTech Integration: The Next Big Shift in Education
- 28 November, 2022
- Reading Time: 5 minutes, 30 seconds
Integrations are vital to the success of edtech products that are looking to break into new markets. In fact, by not enabling edtech integration, companies in the education space are putting themselves at risk.
To start, integrating apps or educational products can give you an upper edge in a highly competitive market. By making your product flexible, you open up the possibility of collaborating with other systems that can improve the overall experience for your end-users.
How Can You Use Edtech Integrations to Your Advantage?
Here are some innovative use cases for edtech integration services and how you can navigate these with minimal effort.
1. Elevate User Experiences
Product adoption is hard enough to achieve. Users are much more likely to accept your products if they have an easy login process. One of the areas where Integration can make a difference is through Single Sign-On (SSO). This lets learners and teachers use an existing school account or google credentials to gain access to your platforms – making it simpler to work with multiple tools. Schools, colleges, and learners typically use a host of learning products to achieve their learning objectives.
By basing your learning app on flexible architecture, you’re essentially making it easier for the learner to combine these platforms into one fruitful learning experience. Integration helps you achieve this by letting tools under an ecosystem work cohesively.
2. Enhance Learner Analytics and Insights
Imagine a scenario where a host of edtech tools work in unison to enable learning. It sets the stage for a lot of learner data points that can be woven together to gather meaningful insights. But say, there’s an app that works as a standalone learning platform. The data generated by this app would leave a gap in the story – misleading the narrative.
Learning tools must be integrated so that they produce quality information on what’s working and what’s not. This ties back into the feedback loop which is essential to learning efficacy. If EdTech platforms and products work in step, it can provide the evidence that is crucial to their success.
3. Be Ready for Buying Cycles
Education technology is a fairly competitive market. Most players work on their products for years, involving multiple collaborators like SMEs, teachers, school leaders, etc. Sales cycles are seasonal and typically very long, so most companies opt for an impactful go-to-market strategy, and that is where integration comes into play. Most products are unfinished or missing a component or two by the time the Back to School season hits or State Adoptions are announced.
With integration, it’s possible to plug in an existing product that offers the features you need. For example, assessment plug-ins. Our team sees a flurry of activity around BTS, where a lot of edtech companies integrate widgets and features from pre-existing platforms to increase their offerings and meet their immediate goals. This is just another example of how having flexible product architecture in place can get your products chosen by a school or university over the competition.
Through integrations, you improve your LMS functionality and make both your data and the system more valuable. With more integration, your LMS will cover a broader range of functions. This gives you more time to focus on the learning content, the overall experience, and your learners’ performance.
When systems and platforms aren’t flexible, it poses long-term risks to the organization, opportunities will be lost and in the future, your organization will be overlooked.