Helping A Growing EdTech Company Strengthen Its Go To Market | Magic EdTech

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Helping A Growing EdTech Company Strengthen Its Go To Market

Go to market

Business Need

The client is a U.S.-based startup focused on higher education courseware, offering an active learning platform that enables instructors to engage students in the classroom, assign homework, and provide on-the-go reinforcement.

The primary product began as an in-class engagement strategy and evolved into a full course replacement for traditional textbooks and digital homework systems.

They were looking for a better value proposition and know how to to be able to compete more effectively with the competitors that exist in their domain, and they found themselves outflanked by the sales and marketing apparatus of other companies, depressing their ability to grow and replace incumbent products.

Key Outcomes

  • Refined Brand Definition & Value Proposition
  • An understanding of the marketplace in which the product operated
  • An understanding of the different customer personas 
  • A fully trained salesforce

Our Approach

  • Developed a SWOT analysis and created release cycles for the competition.
  • Authored a detailed “curriculum brief,” providing a baseline of training materials.
  • Wrote a series of user personas and a detailed “qualifying question” script to train and onboard sales personnel.
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