Case Study
Self-Learning Explainer Videos For a Publisher
Key Result Highlights
- 250+ videos created
- Reused visuals and characters and enabled 40% cost savings
- Courses viewed by more than 1 Million students globally
The Client
The client is a global learning company and the world’s largest publisher of strategic higher education/skill-based content.
The Challenge
The client’s need was to develop a video-based self-learning training for future skills courses. These courses were to augment printed books and were intended for engineering students and
professionals.
Critical Success Factors
- Videos needed to follow an inquiry-based learning approach.
- Videos needed to follow the agile SAM model and prototype in the actual development.
- Courses to be engaging and industry focused while aligning with theoretical concepts.
Our Approach
- Deployed a multidisciplinary team of Instructional Designers and SMEs to define the framework and course structure.
- Global Visual Style Guide created keeping in mind the overall client branding and visual strategy.
- Created an intermittent visual storyboard stage to avoid changes in the final stage and expedite the process.
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