Transforming a Content Authoring Tool to Improve Usage and Reduce Cost per Title
Jump In Adoption In First 2 Weeks
Jump In Adoption In First 2 Months
Time Saved In Creating Titles
The client is a leading educational publisher and provides content, assessment, and digital services to learners, educational institutions, governments, and other partners globally. They used an authoring tool that couldn’t scale up to meet the rapidly growing demand for immersive digital content. Also, the tool wasn’t adopted readily because of its convoluted user experience. As a result, authoring took place in 3rd party tools (Eg. MS Word, Adobe Indesign).
These outputs were then imported into the authoring tool leading to a delay in the entire production cycle. To change that, and to create robust content that meets the needs of their users, the client wanted to build a next-generation content authoring platform. A tool that could improve the speed of publishing and reduce the cost per title. The tool had to be made such that it was easy to use and could be adopted readily by their authors and production staff. Magic was brought in to provide expertise and help scale up their internal teams working on the development of this platform.