Streamlined Virtual Labs Product Development For a Major Publisher | Magic EdTech

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Streamlined Virtual Labs Product Development For a Major Publisher


Cost Savings


Prototypes Created

Virtual Lab

Business Need

The client is a leading K12 publisher. They pride themselves on staying ahead of the market when it comes to creating cutting-edge digital learning products.

In view of the upcoming science adoptions in some key states, they were looking to supplement their core curriculum with innovative digital virtual labs that could help students apply what they learn and enhance their learning efficacy.

They were facing challenges when it came to getting the prototypes of these labs right and align them with curriculum and NGSS standards. The costs spiraled out of control.

They approached Magic to help them establish the curriculum, design, and development frameworks which could then be handed over to the development team.

Outcomes Expected

  • Style Guides & User Experience Guidelines
  • Curriculum Design & Storyboard Frameworks
  • Development Guidelines
  • 2 Prototype Labs


Our Approach

  • Set up a team of Curriculum Consultant, Instructional Designer, UX Researcher, & Technology Architect
  • Conducted stakeholder interviews to understand the goals and evaluated the work done so far
  • Worked closely with the client product teams to develop resources that could be used by Editorial teams, Design Teams, & Development Teams
  • Worked with the project team to create 2 working prototypes of the new labs and got them approved by the client
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