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What We Do
We help you increase the adoption of your digital learning products
Magic’s Consulting and Advisory Team partners exclusively with edtech and educational publishing companies. We help you develop and execute strategies for your digital learning products that achieve better student engagement, alleviate educator pain points, and improve outcomes for all.
Our services will ensure you can answer “yes” to the following questions:
We will improve the adoption and sell-through of your digital products. Our team can facilitate and accelerate the transformation of products, broker their entry into new digital incarnations and environments, suggest and usher in different modalities to catalyze market growth, improve your profitability, and help you produce the strongest user outcomes possible. Our depth and range of experience, and our frameworks for collaboration and informed decision making will help your product make a lasting impact in the classroom (wherever and in what form that “classroom” may be).
The Magic Advisory and Consulting Team accelerates the adoption of its partners’ digital learning products by providing a unique blend of educational experience and vision – in curriculum, content, and technology – that will shape any project and solve any strategic challenge by harnessing its senior staff of market, product, and engineering experts to help clients efficiently and affordably achieve their product roadmaps and companies’ goals.
We have been in your shoes before. Collectively, our team has decades of experience in developing and launching highly successful products in a wide range of educational markets, segments, and disciplines. Now, we are bringing our unique expertise, extensive knowledge, and profound understanding of the forces animating education today to guide our clients to achieve their desired outcomes. We will help you by helping your educators and students succeed.
Our experience has equipped us to respond quickly and effectively to opportunities, threats, and compliance requirements. Whether you are bringing your edtech product to the market for the first time or blazing new paths to deliver existing products, Magic’s team can help take your product to the next level.
How We Collaborate With You
Our clients rely on us to address strategic product validation questions, conduct product and portfolio competitive analyses, advise on product strategy and development, offer product management assistance - all with an eye on achieving stronger growth in the market. Importantly, our work is customized to your specific needs and market challenges, which means that each engagement is unique and personalized to your business and goals. We offer ongoing support to make sure that your product is heading in the right direction, because we measure our success through yours.
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Digital Solution Experts
Extensive experience managing a mixed portfolio of responsibilities including Advisory and Consulting in areas particularly Product/Platform Engineering, Accessibility Solution Engineering, Cloud Infrastructure, Data Warehousing, Data Lakes, Program Management, Product Management, Service Delivery, Corporate Systems/Information Technology Enabled Services.
Eric is currently an advisor and consultant who collaborates with varied companies on product strategy aimed at accelerating their growth; he is also the leader of Magic’s domestic content and curriculum business, providing services across K-20, a wide range of domains, and an array of content types and use cases (e.g., instructional content in different modalities, formative and summative assessments, adaptive programs, immersive interactives, content designed for use in class, as homework, and in collaborative or individualized settings.
Solutions Consultant and Product Manager with 16+ years of experience and 8+ years in EdTech delivering software solutions to prospects and customers ranging in sizes from start-ups to global enterprises.
As an Associate Vice President of Products at Magic EdTech led MagicBox's end-to-end product life cycle right from inception to serving over 5M users & 50+ customer digital strategy to being awarded IMS Global Learning Impact Gold, Brandon, Apex and being listed as top EdTech Product 2020 by District Administration.
Michael leads Magic's technology and platform solution initiatives. He has over two decades of experience in organizational development, educational technology, business leadership, and technology oversight & governance. Michael began his career in professional development & training, then moved on to support private-equity backed companies investing in educational products, platforms and digital transformation, including Test University (TestU), Software Technology, Inc. (STI) and Peoples Education to highlight just a few. Over his career Michael has served many leading providers of educational products and services in his tenure.