Helping a US Publisher Expand Its Business To China | Magic EdTech

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Helping a US Publisher Expand Its Business To China


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Market Expansion

Business Need

The client is a leading US PreK–12 publisher dedicated to increasing literacy through thoughtfully designed resources. Its mission is to inspire curiosity, ensure comprehension, and instill the joy of learning into students.

They were looking to expand their business and take it to China. Given the dynamics of the Chinese market and the regulatory requirements as it relates to technology and data, they were looking for a platform to help them deliver their products into that market with ease.

MagicBox was a perfect choice for their needs.

Key Outcomes

  • Meeting the regulatory and data requirements of the Chinese market
  • Seamless online and offline digital delivery of their products to students and teachers
  • A multilingual Mandarin + English experience on the platform

Our Approach

  • Customized and white-labeled MagicBox to match the branding guidelines of the client.
  • Provided a multilingual experience for teachers and students to provide a superior learning experience.
  • Used AWS China instance in addition to following other local regulations to stay compliant and secure.
  • Created a revenue share model to put our skin in the game.

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