VISIT LEARNING FOR LIFE

Professional Corporate Training

Who Would be Magic’s Clients?

Publishers

Your Challenges

Publishers have to invest heavily to compete in the digital world without the certainty of revenue. Their current revenue models of print and digital products is under severe threat. Clearly, publishers have huge content assets, which is yet to be fully monetized in the digital world.
The adoption rate for digital learning products is still below par. New Mandates challenge publishers to make their content accessible for wider user segments. Increasing competition from OER funded by philanthropic and State initiatives pose serious threat to the revenue models. Digital content distribution still challenged by a fragmented LMS environment in schools. Measuring the outcome and the effectiveness of the products delivered will determine future revenues. Less

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Magic’s Experience

Magic EdTech has over 27 years of experience, helping publishers to build and deliver digital learning products. Magic has built technology platforms that help publishers author, convert, enrich and deliver digital content for effective learning.
Magic understands how to build digital learning products that are more immersive, accessible, and mobile for different markets globally. Magic understands the learning analytics on content delivered with its pre-built analytics dashboard. Less

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Educational Technology

Your Challenges

Edtech companies have time-to-market challenges to deliver solutions to their clients without increasing costs. Scaling their inhouse team to continue to support their current platforms is challenging. The e-learning market is evolving at a fast pace as new technologies like AI make current solutions less cost effective.
Edtech companies are threatened by bigger players who could consolidate solutions into their existing ecosystem unless EdTech companies innovate continuously and deliver solutions at a lower cost. EdTech is challenged to bring enterprise scale, and maturity into their solutions because of the demanding standards, and compliance required in the industry as mandated by the State and other agencies. Less

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Magic’s Experience

We have partnered with several EdTech companies to build platforms and provide QA/Support services, as well as to maintain and manage their platforms at a lower cost using onshore-offshore hybrid delivery models. We have co-developed IP for EdTech companies to lower the overall cost of ownership.
Magic can share risk-reward of the investment in technology build-out for EdTech companies thus making it easy for addressing new markets, and deliver world class solutions. Less

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Educational Institutions

Your Challenges

Educational institutions often have students and teachers sign into multiple portals to access content from different sources/publishers/EdTech companies. Cost of managing different systems and student information in each system is increasing. Measuring the learning outcome and effectiveness of digital products will be the key to managing their budgets.

Magic’s Experience

Magic EdTech has delivered digital content to over 1.8MM students in schools from different publishers and OER. We have integrated single sign-on services like OneRoaster and Clever for seamless access to digital learning products on its platform.

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Magic’s out of the box Digital Rights Management platform gives flexibility in the way access can be set up for students and teachers. Magic’s learning analytic solution can help the educational institutions track and monitor students progress on learning. Less

Who Can be Magic’s Partners?

Editorial Partners

Your Challenges

Editorial teams lack the sales and business development bandwidth to do outreach to large publishing houses and EdTech companies. Editorial teams lack the ability to provide global delivery models and complete product development services. These teams may need additional scale and multidisciplinary capabilities.

Magic’s Experience

Our existing account teams managing relationships with several publishing houses. Additionally, we nd have access to several decision makers. Magic EdTech provides full product development services and often partners with editorial teams to complete the solution development for its clients. Magic EdTech takes on additional risks to deliver the solution to the end client.

Technology Partners

Your Challenges

Technology Partners who have innovative point solutions often lack direct relationship with publishing houses and EdTech companies. Technology partners require help with implementation of their solutions within a larger ecosystem. Technology partners often need out-of-the-box integration solutions to deliver to their products to end clients.

Magic’s Experience

Magic EdTech has existing account teams managing relationships with several publishing houses/Edtech, and have access to several decision makers. We provide full product development services and often take point solutions and deliver these as complete solutions to clients. We take on additional risks to deliver the solution to the end client.

Thought Leaders - Who Can be Magic’s Team?

Consultants

Your Challenges

Professionals who understand the content and technology solutions are often limited by their current organization’s focus on old business models. Professionals want to engage with their clients by delivering new generation solutions. Professionals want to experience global platforms by engaging with clients in multiple countries and creating long-term relationships.

Magic’s Experience

Magic EdTech is an entrepreneurial set up and provides a platform to allow its team members to innovate for clients. Our existing client base consists of clients with a global presence. These clients enjoy long, stable relationships, which also gives our team opportunities to excel. We have worked with clients on multiple engagement models. This allows our team members to draw on their experience and maturity to create win-win deals.

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Magic has a wide range of solutions and offerings that provide complete solutions to its clients, and this provides its team members to create long lasting value for its clients. Less

The Idea

Magic helps its clients to build digital learning products that accessible, affordable and measurable. Magic brings its expertise in technology, content and platforms to design, build, test and deliver world’s leading edge digital learning products.


Magic's Story

Magic began its journey in 1990 with the simple idea of leveraging digital technology to bringing learning to life. In 1990, digital meant K12 textbooks and content on a video cassette tape and delivering content on a CDROM. Over the years, Magic has reimagined content to leverage different digital technologies and create an immersive learning experience and making learning accessible and affordable to everyone. Magic has served over 60 global education publishing and edtech companies and has a long-standing relationship with leading companies like Pearson, HMH, McGraw Hill.
Magic blends technology and content to deliver better, leading-edge digital learning products. MagicBox is an industry leading cloud-based digital learning platform and is used by over 1.8 MM students globally. Magic is known in the industry as a go to company for accessibility and mobility needs of the education business. Magic’s platform and content teams partner with clients to build the latest industry solutions for digital assessments and learning efficacy.

Digital adoption is on the rise in every segment and every aspect of learning, Magic sees itself as a leader in providing technology, content services and digital platforms to make learning accessible, affordable, and measurable. Less

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Our
Subject/Content
Competencies

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K12
  • Science
  • Math
  • English
  • Social Studies
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Higher Ed
  • STEM
  • Economics
  • Business Management
  • Computer Studies
  • Marketing
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Career
  • Tech Ed
  • Nursing
  • Physical Therapy

Our Platform Engineering Competencies

Magic has expertise in several industry leading technologies as represented below

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Components
  • Readium
  • Calabash
  • Learning Locker
  • Cucumber
  • Socket.io
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Serverless Technology
  • AWS Lambda
  • API Gateway
  • Serverless
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Cloud   Deployment
  • AWS
  • Google Cloud Platform
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Frameworks
  • Microsoft.Net
  • AngularJS
  • Java
  • React
  • Node
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Design   Principles
  • Continuous Delivery
  • Scrum
  • Rest API
  • TDD

The Team

Magic has expertise in several industry leading technologies as represented below.

Magic Team Mix
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Solutions & Platforms Expertise

Magic has existing account teams managing relationships with several publishing houses, and have access to several decision makers. Magic provides full product development services.

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Services Expertise

Magic has existing account teams managing relationships with several publishing houses, and have access to several decision makers. Magic provides full product development services.

The Wise Ones

Investment Committee

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Arjun Malhotra

Chairman

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Sandeep Sahai

Executive Consulting Officer

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Nicki Mehra

Executive Consulting Officer

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Adarsh Mehra

Executive Consulting Officer

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Acky Kamdar

CEO

Interested?